Introduction

The Associate of Arts in Bilingual Business Communication Programme, interdisciplinary in nature, is launched in response to the needs of the community for multi-skilled communicators. It is thus customised to train students to be biliterate and trilingual, conversant with business legislation and have marketing sense. Graduates are well-prepared for further studies in different disciplines.

This Programme will put graduates on the right footing for occupations in corporate/marketing communications, liaison, public relations, media and advertising. Graduates will also find themselves adaptable in other types of work which call for high language proficiency.