Introduction

The BA (Hons) Global Marketing programme is offered by the University of Huddersfield in collaboration with the Centre for Advanced & Professional Studies (CAPS) at Caritas Francis Hsu College. The 'top-up' programme offered in Hong Kong, as that in the UK, is targeted for holders of recognized diplomas to enable them to obtain the degree by completion of only 6 modules (120 credits) via part-time study within two years.

The degree course offered in Hong Kong is identical in content and in academic standing to that offered to students who choose to take it as full-time students based at the University in the UK. It is delivered by Huddersfield staff, with local tutor support, and is designed to take into account Hong Kong's promising environment for marketing and enormous opportunities for business.

The University

The University of Huddersfield is a dynamic and expanding institution in the North of England, UK. It has a friendly reputation, an excellent graduate employment record and high levels of student support. Students from over 60 countries worldwide attend Huddersfield. The University has a wide portfolio of academic and vocational programmes for full and part-time students, with a particular emphasis on business and professional studies. Undergraduate business courses at Huddersfield have been offered for over 25 years and there are currently over 3,000 students enrolled in the Huddersfield University Business School (HUBS). HUBS has developed close working relationships with business and industry through consultancy, training, sponsored projects and research, all of which is fed back into the teaching programmes to ensure relevance and currency. In recent years, the University of Huddersfield has developed a reputation for the delivery of its courses outside the UK particularly in Asia Pacific region.

Recent official inspections by the UK Quality Assurance Agency for Higher Education of the University's provision have been very successful. In 2006 students voted the University of Huddersfield the top new university for student satisfaction. Students praised student support, teaching, assessment and feedback as part of a national survey across all UK universities.

Programme Aims

Marketing is absolutely central to the commercial effectiveness of the modern organisation. This is true whether the organisation is a profit oriented business or a not for profit organisation e.g. a public sector organisation. In fact in the highly competitive business environment of the 21st century organisations of all types strive to become 'marketing oriented' and seek to secure a competitive advantage through the employment of innovative and creative marketing strategies. Today's market place is not just international but truly global in nature. Hence future marketing managers working within such an environment will need to have a global outlook and the necessary skills to compete in the global marketplace.

This programme seeks to develop such an outlook and provide such skills in those graduating with the BA (Hons) Global Marketing. Organisations are seeking potential marketing managers who have the vision, creativity and business acumen to direct and manage their global marketing efforts. There are enormous opportunities for graduates with the right skills and competences to secure highly paid and rewarding employment in global marketing in commercial and non commercial organisations located world wide.

In order to offer these world wide global marketing employment opportunities the Department of Management and Marketing at the Huddersfiled University Business School has created a unique programme. Its aim is to provide a broad based global marketing education to students from a wide range of backgrounds and qualifications, but who have already studied a substantial amount of marketing at the introductory and intermediate levels. Candidates are expected to be fully committed to a career in global marketing and who are seeking a specific, named qualification in global marketing management and hence graduate status to enable them to achieve their career aspirations.

Programme Structure

The programme consists of 6 modules which between them generate the 120 credits required for the successful completion of this honours 'top-up' degree. These are shown below:

Module 1: Strategic Marketing Planning (20 credits)
Module 2: Strategic Management (20 credits)
Module 3: Marketing & Management of Innovation (20 credits)
Module 4: International Business (20 credits)
Module 5: Cross Cultural Studies (20 credits)
Module 6: International Marketing (20 credits)

Strategic Marketing Planning

The module aims to consolidate and develop previous studies in Marketing within a strategic marketing planning framework. The module develops the student's analytical and practical skills in relation to the development, presentation and defence of strategic marketing plans.

Strategic Management

The module aims to highlight the role of managers or administrators in organizations. Students need to be aware of the key strategic management approaches to help them deliver both short and long term aims/goals/objectives for the organization and guide it in the right direction.

Marketing and Management of Innovation

The module aims to build on the marketing concepts and principles taught at foundation level of marketing. It focuses on the knowledge and skills required for successful marketing of innovations to consumers and business organizations. Study of innovative marketing techniques will form an integral part of the module.

International Business

The module develops the economics of trade and location, examines the growth of multinational corporations, and considers methods of market entry. It considers the significance of the international environment for international business and the responses to and impact on that environment by international firms.

Cross Cultural Studies

The module considers the influence national culture has on behaviour and the implications of this for organizational design and management. It considers how organizations can prepare and support managers who will be working in a national cultural setting which is different to their own.

International Marketing

The module aims to develop students' understanding at an advanced (honours) level, of marketing theory and principles within the international or global international business arena. The module involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.

Programme Duration

There are 3 sessions in the year, commencing in

• January,
• May, and
• September.

Two modules are conducted in each session. The normal period of time for the successful completion of the programme is two years of part-time study.

Mode of Study

The programme is taught by means of three types of classes:

Lecturers form the University visit of Hong Kong to conduct face to face classes in a block of 24 hours for each module. These will normally be held:

Jan - Apr session: the 1st and 2nd week in Jan
May - Oct session: the 1st week in May, 1st week in Jul
Sep - Dec session: the 1st week and 2nd week in Sep

Each set of classes involves Sunday (10am - 5pm), Monday to Friday (6:45pm - 9:45pm) and Saturday (2pm - 5pm) sessions.

Local staff will be responsible for the conduction of tutorials, using material provided and approved by the University. Staff from CAPS will also provide administrative and pastoral support to students.

24 hours of tutorial are arranged for each module. There are normally eight to twelve tutorials in the evening on specified weekdays.

For each module, students will be provided with comprehensive self-study guides which will be used alongside a recognized core textbook. This textbook will be provided for all modules.

Assessment and Graduation Requirements

Students' performance in each module is assessed by prescribed coursework and formal examination.

Candidates who successfully complete the assessments of the required six modules (120 credits) will be awarded the degree by the University of Huddersfield. The degree awarded will be identical to that awarded to on-campus students.

Academic Support and Facilities

Students of the programme will be provided with the following learning support:

• A prescribed textbook and a University-developed comprehensive study pack will be provided for each module. The study pack consists of the module specification, lecture handouts, tutorial materials, assessment tasks and a list of relevant readings.
• Access to the electronic library resources of the University.
• Access to the web-based learning environment, Blackboard, as well as student learning support services, of the University.
• A collection of the recommended textbooks and references of the course is available at the Caritas Francis Hsu College Caine Road Library for use of students. This is regularly updated to include the most recent relevant publications.
• Access to library, language centre and computer facilities of Caritas Francis Hsu College.

Admission Requirements

The academic requirement is a higher diploma in a business related area with substantial marketing content. Entry is attainable through the following paths or equivalent:

• Graduates of a business related Higher Diploma programmes of the Vocational Training Council (IVE).
• A Diploma of Higher Education in a business, or business-related subject, from a UK university.
• A Higher National Diploma in Business awarded by EdExcel.
• An advanced, professionally recognized diploma, for examples, the Diploma in Management Studies Programme (DMS) jointly offered by the Hong Kong Management Association and the Lingnan University; or the Diploma in Business Management offered by the School of Continuing Education of Hong Kong Baptist University.

Mature Students

Mature students (ie. 21 years old or more) are considered individually and much depends on the previous educational background, employment and experience but should normally have two years' of higher education.

Mature students who have done substantial marketing content in one of the following qualifications combined with at least two years of work experience, or

Mature students with one of the following qualifications combined with at least two years of practical work experience in the marketing area will be accepted to the programme.

English language proficiency should be to a minimum level of GCSE Grade C, or TOEFL 550, or IELTS 6.0. An exemption to the above English language proficiency will be for those applicants who have completed English language courses within their Post-secondary Diploma.

Intakes Per Year

There are three intakes in a year, in the months of January, May and September.

Tuition Fees

For students who start in any session in 2008 and 2009, the tuition fee is set at HK$10,580 per module and the total tuition fee is therefore HK$63,480. The fees are payable in three to six consecutive instalments on a module-by-module basis before each session. The tuition fees cover instruction, study materials, assignments, examinations and core textbooks.

Tuition fees are subject to an annual review. Students who do not complete their study within 6 consecutive sessions are subject to any fee increase applied to the sessions later on.

Payment of tuition fees is to be made by cheque or money order made payable to "Caritas-Hong Kong". Fees paid are not transferable. Fees paid will not be refunded unless there is a premature cessation of the programme in which case refund will be made within 1 month after the scheduled commencement of the session.

Application Procedure

The duly completed application form must be submitted together with the following:

• originals and copies of supporting certificates, diplomas and relevant transcripts, as evidence of academic and professional qualifications obtained, for certification purpose,
• copy of HKID card or passport,
• a recent passport-sized photograph and
• a non-refundable application fee of HK$200 (payable by cash/ cheque made payable to "Caritas-Hong Kong")

The application form and these documents should be sent or delivered to:

Programme Officer [BA (Hons) Global Marketing]
Centre for Advanced & Professional Studies (CAPS)
Caritas Francis Hsu College
11 Caine Road
Central
Hong Kong

Closing Dates for Application

All applications must be submitted to CAPS of Caritas Francis Hsu College on or before the closing dates, which are 1 December, 1 April and 1 August respectively for intakes in January, May and September.

Schedule of Modules

The schedule of the modules offered will be as follows:

* The University of Huddersfield reserves the right to adjust the sequence of the modules offered.

The 6 modules will be offered again in the similar pattern every year. Eligible candidates may start with any session and complete the 6 modules in a minimum of two years.

The module will only be offered when the class size exceed the minimum of fifteen students.

Contact Information

Hong Kong
	Programme Officer [BA (Hons) Global Marketing]
	Centre for Advanced & Professional Studies (CAPS) Caritas Francis Hsu College 11 Caine Road Central Hong Kong
	2508 9122
	2524 0659
	caps@cfhc.caritas.edu.hk
United Kingdom
	Programme Director [BA (Hons) Global Marketing]
	Huddersfield University Business School Queensgate Huddersfield HD1 3DH United Kingdom
	+44 1484 473123
	+44 1484 472896

Local Registration

The BA (Hons) Global Marketing programme has been registered with the Education Bureau in accordance with the Non-local Higher and Professional Education (Regulation) Ordinance (CPA. 493). The Course Registration Number is 251808.

According to the Ordinance, it is the discretion of individual employers to recognize any qualification to which the course may lead.