The Programme

The degree course offered in Hong Kong is identical in content and in academic standing to that offered to students who choose to take it as full-time students based at the University in the UK. It is delivered by Huddersfield staff, with local tutor support, and is designed to take into account Hong Kong’s important role in the Creative Industries in South East Asia and the enormous opportunities in Mainland China.

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The University

Huddersfield is located in the centre of the North of England within a thriving Creative Industries region. Huddersfield was selected as one of 26 towns and cities in Europe to receive substantial European funding for the Creative Town Initiative. Only 2 locations were chosen in the UK putting Huddersfield on a par with Milan and Barcelona.

The University of Huddersfield is an official government funded University in England. Formerly Huddersfield Polytechnic, it was one of the first new Universities to receive University status in 1992. It has a wide portfolio of vocational courses for full time and part-time students, with a particular emphasis on business and professional studies. It has a strong reputation for providing courses for graduates who wish to put their qualifications to positive purpose to further their own personal interests and career paths.

The University’s mission is to enable its students to reach their potential by equipping them with the knowledge, attitude and skills that they need to meet the ever-demanding needs of the workplace and society. It currently has around 11,000 full time and 6,000 part-time students. In recent years it has developed a reputation for the delivery of its courses outside the UK particularly in South East Asia.

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Fashion Media & Promotion at the University of Huddersfield

The University of Huddersfield has an excellent reputation for its Fashion degrees with many students winning national awards and competitions. Its success with industry and commercial practice is second to none with an employment record of 80% plus of all students in full-time positions within six months of graduation.

The Department of Design has close working relationships with business and industry through consultancy, training sponsored projects and research, all of which is fed back into the teaching programmes to ensure relevance and currency. Recent official inspections by the UK Quality Assurance Agency for Higher Education of the UK as well as the franchise provision in Singapore were both very successful.

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Academic Prospects

On successful completion of the BA (Hons) Fashion, Media & Promotion degree, graduates will have enhanced their career potential and will also be able to use this qualification for further study at MBA, MA or MSc level in various postgraduate programmes offered by local and overseas universities.

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Caritas Francis Hsu College - CAPS

This programme is offered in offered in co-operation with the Centre for Advanced & Professional Studies (CAPS), Caritas Francis Hsu College, Hong Kong. While the University of Huddersfield is responsible for teaching and academic accreditation of the programme, CAPS is fully responsible for the administration and local management of the course.

Caritas Francis Hsu College is an Approved Post Secondary College registered under the Post Secondary College Ordinance (CAP 320) for the delivery of higher education programmes. The Centre for Advanced and Professional Studies (CAPS), which is an integral part of the College, specialises in the local administration of tertiary programmes offered in Hong Kong by overseas universities and colleges, including Mainland China.

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Programme Aims

The BA (Hons) Fashion, Media and Promotion programme is a high quality professional ‘top-up’ degree that aims to provide a relevant, specialist vocational programme of study for diploma holders who are employed in or who are seeking a career in the Fashion, Media and Promotion industries.

More specifically it:

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Programme Structure

The programme consists of 4 modules which between them generate the 120 credits required for the successful completion of this honours ‘top-up’ degree.

• Projects & Management Communications (20 credits)
  
• Advenced Fashion Promotion (20 credits)
  
• Fashion Media Professional Case Study (40 credits)
  
• Fashion, Media & Promotion Major Project (40 credits)
  

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Programme Duration

The normal period of time for the successful completion of the programme is two years of part-time study.

There are three sessions in the year; these are scheduled for January, May and September. 20 credits are completed in each session.

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Mode of Study

The programme is taught by means of three types of classes:

2. Self-Study

3. Tutorials

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Module Descriptions

The Fashion business is a fast moving global industry which relies heavily upon innovative and creative products and services which satisfy the consumers demand and appetite for new purchases. High quality professional project and management communication expertise is vitally important both before and after the advertising/promotional launch.

Topics covered:

• The nature of communication both formally and informally and also group dynamics, leadership and team management
  
• Commercial factors such as budgets, finance, law and contracts in addition to resource strategy, management and control
  
• Project management, analysis, scheduling and parallel processing
  
• External factors such as innovation and invention, techno-economic and socio-institutional factors; politics and ethics and global structures.

Fashion products are promoted through a wide range of different media in the ever evolving retail environment from hypermarket to boutique and the virtual environment of the internet, in addition to films and TV, magazines and point of sale material and mail order. The module will relate to the promotional strategy of a fashion range designed for a target market and customer profile.

In addition to brand management in the fashion industry there will also be an opportunity to consider future brand development, promotion and innovation.

Topics covered:

• Interpreting a fashion collections inherent values and philosophies
  
• Fashion promotion of collections under licence
  
• Understanding target market needs
  
• Consumer motivation and brand involvement
  
• Fashion brand and licence brand management, local and global
  
• Fashion brand proliferation and innovation
  

The promotion of fashion brands, products and services is vitally important to company profitability and success. It also reassures the customer by its continual presence in the market place. The Fashion Media and Promotion industry has a wide range of professional employment opportunities and during this module students will be required to develop an analytical and in depth understanding of one or more of the following specialist areas: public relations; advertising; journalism; marketing visual merchandising; fashion production; press promotion; new media promotion; magazine styling.

Staff led case studies will guide students in their own selected case study investigation. Issues to be addressed in the practice of communication and promotion within the fast paced cyclical fashion industry such as trends, cultural, socio-economic factors, market positioning and branding, will be examined.

All students will complete a case study proposal following negotiations with the relevant tutor and will be allocated regular tutorial periods which they must attend.

In order to be competitive and successful within the Fashion industry an innovative and entrepreneurial philosophy and strategy must be adopted in order to both maintain and increase profitability. A creative approach to Fashion Media and Promotion strategy is essential incorporating the fundamental values and characteristics of the product/company or service with media solutions which both maintain and retain customer loyalty and emphasise product differentiation.

At this stage the student selects a product, company or service where an in depth analytical research investigation occurs. Strategic and tactical design methodology is then used and developed to establish an individual Fashion and Promotion proposal incorporating one or more media processes.

The module should demonstrate evidence of a highly professional and individual approach to creative problem solving incorporating a clear understanding of the target market with creative and innovative proposals and solutions.

Topics covered:

• Contextual investigation and literature search
  
• Primary current research
  
• Analysis, evaluation, synthesis, conclusions, recommendations and future investigation of research findings
  
• Fashion Media and Promotion major project proposal.
  

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Assessment and Graduation Requirements

For graduation purposes, students must satisfactorily complete all assessments required for the award of the 120 credits for a full honours degree.

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Learning Support & Facilities

Students enrolled in the programme will be provided with the following learning supports:

• A prescribed textbook and a University-developed comprehensive study package will be provided for each module. The study package consists of module specifications, lecture handouts, tutorial materials, assessment tasks and a list of relevant readings.
  
• Access to the electronic library resources of the University.
  
• Access to the web-based learning environment, Blackboard, as well as student learning support services, of the University.
  
• A collection of the recommended textbooks and references of the course is available at the resource centre at CAPS for use of students. This is regularly updated to include the most recent relevant publications.
  
• Access to library, language centre and computer facilities of Caritas Francis Hsu College.
  

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Admission Requirements

The academic requirement is a higher diploma in Marketing, Fashion/Textile Design/Apparel or related areas in Textile Merchandising, Fashion Retailing, Branding & Promotion, Design and Business.

Entry is attainable through the following paths or equivalent:

• Graduates of Higher Diploma programmes of the Vocational Training Council (IVE) in Marketing, Business, Management, Public Relations, Fashion/Textile Design/Apparel, Fashion and Textile Merchandising, Fashion Retailing, Branding & Promotion.

• A Diploma of Higher Education from a UK University in Marketing, Business, Management, Public Relations, Fashion/Textile Design/Apparel, Fashion and Textile Merchandising, Fashion Retailing, Branding & Promotion.
  

• A Higher National Diploma in Marketing, Business, Management, Public Relations, Fashion/Textile Design/Apparel, Fashion and Textile Merchandising, Fashion Retailing, Branding & Promotion, awarded by EdExcel.

• An advanced, professionally recognised diploma, for example,

  the Diploma in Management Studies Programme (DMS) jointly offered by the Hong Kong Management Association and the Lingnan University, or

  the Diploma in Business Management offered by School of Continuing Education of Hong Kong Baptist University.

Mature Students (considered on an individual basis)

Mature students (ie. 21 years old or more) are considered individually and much depends on previous educational background, employment and experience but should normally have two years’ of higher education. The following are the possible paths of entry.

• Mature students (i.e. 21 years old or more) with an Advanced Diploma of the Institute of Business Administration (IBAM) and at least two years of relevant work experience.
  
• Mature students (i.e. 21 years old or more) with an advanced, professionally recognised Diploma of the Institute of Administrative Management (IAM) and at least 2 years of relevant work experience.
  

English language proficiency should be to a minimum level of GCSE Grade C, or TOEFL 500, or IELTS 6.0. An exemption to the above English language proficiency will be for those applicants who have completed English language courses within their Higher Diploma.

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Intakes Per Year

There are three intakes in a year, in the months of January, May and September. New students may start at any sessions.

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Schedule of Modules

* Lectures are held on Monday to Friday from 6:45pm to 9:45pm, Saturday from 2pm to 5pm and Sunday from 10am to 5pm.

** Tutorials are normally held on Tuesday from 6:45pm to 9:45pm.

Key:

Module 1: Project & Management Communications
Module 2: Advanced Fashion Promotion
Module 3A: Fashion Media Professional Case Study (Part 1)
Module 3B: Fashion Media Professional Case Study (Part 2)
Module 4A: Fashion Media & Promotion Major Project (Part 1)
Module 4B: Fashion Media & Promotion Major Porject (Part 2)

University of Huddersfield reserves the right to adjust the sequence of the modules offered.

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Tuition Fees & Mode of Payment

For students who start in any session in 2006, the total tuition fee is HK$63,480. Tuition fees are payable in 6 consecutive instalments of HK$10,580 before each session. The tuition fees cover instruction, study materials, assignments, examinations and core textbooks.

Tuition fees are subject to an annual review. Students who do not complete their study within 6 consecutive sessions are subject to any fee increase applied to the sessions later on.

Payment of tuition fees is to be made by cheque or money order made payable to "Caritas-Hong Kong". Fees paid are not transferable. Fees paid will not be refunded unless there is a premature cessation of the programme in which case refund will be made within 1 month after the scheduled commencement of the session.

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Application Procedure

The duly completed application form must be submitted together with the following:

• originals and copies of supporting certificates, diplomas and relevant transcripts, as evidence of academic and professional qualifications obtained, for certification purpose,

• a copy of HKID card or passport,

• a non-refundable application fee of HK$200 (payable by cash/cheque made payable to "Caritas-Hong Kong") and

• a recent passport-sized photograph.

The application form and these documents should be sent or delivered to:

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Closing Dates for Application

All applications must be submitted to CAPS of Caritas Francis Hsu College on or before the closing dates, which are November 20, March 20 and July 20 respectively for intakes in January, May and September.

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Contact Information

HONG KONG
	Programme Administrator[BA (Hons) FM&P] Centre for Advanced & Professional Studies (CAPS)
	Caritas Francis Hsu College 11 Caine Road Central Hong Kong
	2508 9122
	2524 0659
	http://www.cfhc.caritas.edu.hk

UNITED KINGDOM
	Programme Co-ordinator [BA(Hons)AM&DM] Department of Art & Design
	School of Design Technology University of Huddersfield Queensgate Huddersfield HD1 3DH United Kingdom
	00 44 1484 472064
	00 44 1484 472940
	http://www.hud.ac.uk

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Local Registration

The BA (Hons) Fashion, Media & Promotion programme has been registered with the Education and Manpower Bureau in accordance with the Non-local Higher and Professional Education (Regulation) Ordinance (CAP. 493). The Course Registration Number is 251330.

According to the Ordinance, it is the discretion of individual employers to recognize any qualification to which the courses may lead.

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