Associate of Business Administration in Tourism and Marketing Management

The Associate of Business Administration in Tourism and Marketing Management Programme (ABATMM) is multi-disciplinary in nature, and seeks to equip students with the fundamental knowledge and skills necessary for entry into the tourism and marketing fields, in the subject areas of tourism, marketing and business administration. The Programme also aims to lay a basic foundation necessary for graduates of the Programme to pursue further studies. Emphasis on practicality, communication and interpersonal relations is also a feature of the Programme.

It is expected that graduates of the Programme will have ample opportunity to be employed as trainees, marketing trainees or marketing assistants in the tourism industry, especially in travel and transport, hotels, and event and leisure facilities. The Hong Kong Tourism Board and Tourism Commission also employ tourism graduates in their work relating to the development and promotion of tourism for Hong Kong.

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Associate of Social Science in Social Work

The Associate of Social Science in Social Work (ASSSW) Programme is offered by the Department of Social Sciences. The Programme aims at equipping students with the essential knowledge and skills for effective delivery of social work services. The Programme also aims at enabling students to develop a caring attitude and social work values which would lead to the qualities of caring for the deprived and needy, with a commitment to social responsibility, community building and social justice. A holistic education will be provided to students for enhancement of their personal integrity and capacity as competent human service professionals.

The Programme is designed to lay a strong foundation for students in both theories and practice relating to social work, social science knowledge and its application, and to prepare them for entry into a diverse range of social work settings. To provide students with a broad and enriched learning experience and to enhance their intellectual and personal development, the Programme also includes General Education (GE) and different required courses in the curriculum.

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